We evolve iconic organisations

Australia's leading organisations trust us to analyse and help shape

their reputation, brand, culture and environments.

We help organisations understand, refine & shape the way people feel about them.



DNA Testing

Discover what's supporting and putting your organisation's reputation at risk with Australia's leading performance-based reputation analytics.

Generate sustainable reputation enhancement by applying evidence-based, influencing strategies across your organisation.

Our organisational culture and performance diagnostics uncover dominant leadership and behavioural influences before reporting cultural health against business strategy

Brand Influence Audit

Strategy & Experience Alignment


Understand how well your brand is positioned in the market and how effective and persuasive your brand strategy is across key audiences.

Deliver consistent customer and employee experiences aligned to your organisation’s purpose, values, position and strategy.

Ensure your organisation’s workplace, retail and community environments are an authentic reflection of your company’s brand culture.

We know how to optimise your reputation

Universal truth

A brand is as a brand does

GLobal corporate reputation index

Disruptive Brand Reposition

Griffith University

A ground-breaking and truly disruptive market position came as a result of extensive brand and reputation research. Following 6 months of detailed fieldwork across all key audiences locally, and internationally The Brand Institute proposed a brand position...

see more case studies


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Phone : 02 9004 7484


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South Yarra, VIC, 3141

Phone : 03 8844 5548

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Brand. Reputation. Experience. Environment