The National Reputation Health Study was developed to measure the reputation health of Australia’s most recognisable organisations. The study identified key risks, strengths and leverage opportunities for the majority of iconic organisations across all industries.
Reputation is valued at up to 35% of an organisation’s market capitalisation. For companies in the ASX 200 this means billions of dollars associated with an ‘intangible asset’. The health of this asset has never been more important. High profile, damning media attention directed squarely at boards and executive teams is now far from an anomaly.
Directors duties and leadership responsibilities are now very clear. The task at hand is to become intimately aware of all facets of company reputation before protecting it through expert governance. The National Reputation Health Report provides a valuable shortcut in becoming more familiar with the elements that contribute to reputation, before investigating the varying levels of reputation health holistically and within specific categories. However, reputation optimisation and risk mitigation is far more than tracking.
The future will favour organisations that invest in a deep, meaningful understanding of reputation (and its relationship to culture). Reputation is the most pressing topic for leaders of the majority of blue-chip organisations.