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jamescarter
Posted by The Brand Institute
March 8, 2020

Reputation can't survive without great culture

I spend most of my working life building meaningful (leverageable) bridges between brand, reputation and culture. Here’s a sample of one of our white…

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jamescarter
Posted by The Brand Institute
February 29, 2020

5 Secrets of Great Brands

A few years ago Marketing Magazine asked me what the common traits of great brands? There are many observable traits. Humans are attracted to…

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jamescarter
Posted by The Brand Institute
February 25, 2020

Dreamworld's Reputation Crisis

This week the Queensland south-eastern coroner James McDougall handed down his findings into the deaths of four people on a Dreamworld ride almost 4…

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jamescarter
Posted by The Brand Institute
February 24, 2020

National Reputation Health Award Winners

The National Reputation Health Study was developed to measure the reputation health of Australia’s most recognisable organisations. The study identified key risks, strengths and…

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jamescarter
Posted by The Brand Institute
February 18, 2020

When Reputation Murders a Brand

Holden once had 50% of the Australian car market. That was a different time. In fact, it was over 70 years ago and a…

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jamescarter
Posted by The Brand Institute
February 13, 2020

A Royal Turnaround: RBS Reputation Recovery

At the beginning of 2008, the Royal Bank of Scotland (RBS) held the enviable title of being the world’s largest bank by market capitalisation….

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