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- Posted by The Brand Institute
A few years ago Marketing Magazine asked me what the common traits of great brands? There are many observable traits. Humans are attracted to...
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- Posted by The Brand Institute
This week the Queensland south-eastern coroner James McDougall handed down his findings into the deaths of four people on a Dreamworld ride almost 4...
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- Posted by The Brand Institute
The National Reputation Health Study was developed to measure the reputation health of Australia’s most recognisable organisations. The study identified key risks, strengths and...
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- Posted by The Brand Institute
Holden once had 50% of the Australian car market. That was a different time. In fact, it was over 70 years ago and a...
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- Posted by The Brand Institute
At the beginning of 2008, the Royal Bank of Scotland (RBS) held the enviable title of being the world’s largest bank by market capitalisation....
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- Posted by The Brand Institute
Across boards and executive teams, corporate reputation has always been, and continues to be, a complex and largely misunderstood concept. This in itself is...
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