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Dreamworld’s Reputation Crisis

This week the Queensland south-eastern coroner James McDougall handed down his findings into the deaths of four people on a Dreamworld ride almost 4 years ago. The reputation implications for Dreamworld and parent company Ardent Leisure are substantial. Our CEO Assoc. Prof. Karl Treacher spoke with ABC Radio and 3AW about the brand and reputation challenges ahead.

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The Brand Institute
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