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The Brand Institute

  • The Brand Institute
  • Posted by The Brand Institute
February 29, 2020

A few years ago Marketing Magazine asked me what the common traits of great brands? There are many observable traits. Humans are attracted to...

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  • The Brand Institute
  • Posted by The Brand Institute
February 25, 2020

This week the Queensland south-eastern coroner James McDougall handed down his findings into the deaths of four people on a Dreamworld ride almost 4...

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reputation health awards
  • The Brand Institute
  • Posted by The Brand Institute
February 24, 2020

The National Reputation Health Study was developed to measure the reputation health of Australia’s most recognisable organisations. The study identified key risks, strengths and...

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Holden
  • The Brand Institute
  • Posted by The Brand Institute
February 18, 2020

Holden once had 50% of the Australian car market. That was a different time. In fact, it was over 70 years ago and a...

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  • The Brand Institute
  • Posted by The Brand Institute
February 13, 2020

At the beginning of 2008, the Royal Bank of Scotland (RBS) held the enviable title of being the world’s largest bank by market capitalisation....

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Universal Challenge
  • The Brand Institute
  • Posted by The Brand Institute
February 13, 2020

Across boards and executive teams, corporate reputation has always been, and continues to be, a complex and largely misunderstood concept. This in itself is...

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Culture
  • The Brand Institute
  • Posted by The Brand Institute
February 13, 2020

Over the past 18 months, Australia’s key regulators have been more active than ever before. The very challenging, and in many respects, damming recent...

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