The Brand Institute, Author at The Brand Institute of Australia

Posted by The Brand Institute

March 8, 2020

Brand Culture reputation

6 min read

Reputation can't survive without great culture

I spend most of my working life building meaningful (leverageable) bridges between brand, reputation and culture. Here’s a sample of one of our white...

Posted by The Brand Institute

February 29, 2020

Brand reputation

5 min read

5 Secrets of Great Brands

A few years ago Marketing Magazine asked me what the common traits of great brands? There are many observable traits. Humans are attracted to...

Posted by The Brand Institute

February 25, 2020

reputation

1 min read

Dreamworld's Reputation Crisis

This week the Queensland south-eastern coroner James McDougall handed down his findings into the deaths of four people on a Dreamworld ride almost 4...

Posted by The Brand Institute

February 24, 2020

reputation

2 min read

National Reputation Health Award Winners

The National Reputation Health Study was developed to measure the reputation health of Australia’s most recognisable organisations. The study identified key risks, strengths and...

Posted by The Brand Institute

February 18, 2020

reputation

3 min read

When Reputation Murders a Brand

Holden once had 50% of the Australian car market. That was a different time. In fact, it was over 70 years ago and a...

Posted by The Brand Institute

February 13, 2020

reputation

5 min read

A Royal Turnaround: RBS Reputation Recovery

At the beginning of 2008, the Royal Bank of Scotland (RBS) held the enviable title of being the world’s largest bank by market capitalisation....