National Reputation Health Report

The National Reputation Health Report is a quantitative study of Australia’s 100 most recognisable companies, devised to measure the reputation of leading brands and companies with a presence in Australia. The first stage of the study identifies top of mind organisations, before the final stage ranks and classifies organisations against the seven fundamental reputation drivers.


This report provides a preliminary insight into the overall reputation health of Australia’s most recognisable companies, identifying key risks and leverage opportunities. The purpose of this report is to provide insights and guidance to executive teams and boards aspiring to exercise optimal governance.

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The National Reputation Health Report


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Sydney, NSW, 2000

Phone : 02 9095 4225


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South Yarra, VIC, 3141


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Brand. Reputation. CULTURE