Top 10 Healthiest Reputation List
Winners by Category
Google has by far the healthiest reputation in Australia, and is particularly outstanding in Innovation as well as Communication and Financial Performance; but is not particularly healthy with regard to perceptions of Social Responsibility.
Bunnings is recognised as having the healthiest reputation against all organisations in the area of Operations and is recognised as having very salient Communication.
Samsung’s Products & Services are perceived to be second to none, and are enhanced by impressions of the company’s prioritisation of Innovation. Samsung’s perceived lack of Social Responsibility is one of its only areas of reputation weakness.
Having the most balanced reputation across all drivers delivers Apple to number 4 in the healthiest reputation list. Only perceived Customer Value and Social Responsibility let it down.
Within striking distance of Apple and Samsung is Australia’s most iconic organisation. Qantas’s reputation health is buoyed by positive perceptions of its Operations, Products & Services, and Communication.
Perceived to be significantly more Socially Responsible than Coles and with far superior Customer Value, Woolworths enjoys the healthiest reputation in the Grocery / Supermarket industry in Australia.
Believed to be better run than Samsung and Apple, Microsoft is recognised as having the third healthiest reputation in the Tech industry. Against its immediate competitors, Microsoft is let down by perceptions of its Communications and to a lesser extent its Products & Services.
The Japanese car manufacturer is the only automotive company recognised on the top 20 healthiest reputation list. Toyota’s communications are seen to be far superior than all other car manufacturers on the 100 most recognisable list.
Officeworks performs well across all reputation drivers but is perceived to be particularly well run with exceptional Products & Services.
RSPCA has the healthiest reputation for Social Responsibility in Australia and is perceived to be very well run, providing strong Products & Services.