Brand Strategy & Brand Touchpoint Alignment

Overview :

As part of a holistic strategic shift, in 2015 NAB reviewed its brand position in an effort to become more meaningful and relevant to its customers.


Challenge :

Find a strategic direction that carried the established sentiment of the organisation while informing the market of its new, more human essence.


Solution :

A series of research and consulting initiatives that led to a salient position from which to build a communications platform. In addition, NAB invested in developing resources that streamlined communication and ensured consistency across all touchpoints.



Level 13, 2 Park St

Sydney, NSW, 2000

Phone : 02 9004 7484


Level 19, 644 Chapel St

South Yarra, VIC, 3141

Phone : 03 8844 5548

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Brand. Reputation. Experience. Environment