Brand & Reputation Evolution

Overview :

In 2014, one of the world’s leading property tech companies sough a new brand strategy, aligned culture and enhanced consumer reputation. REA Group at the time was an incredible success story and one of the fastest growing tech companies in the world.


Challenge :

Evolve the brand, culture and reputation of REA Group into a stronger and more sustainable position. A position that united the organisation itself internally while engaging broader audiences across Australia.


Solution :

Research the Australian market to assess REA’s brand image and health, analyse the culture and degree of employee engagement inside REA Group before developing an evolved brand strategy, identity and communications platform to aggressively yet collaboratively assert REA Group as a brand for all Australians regardless of life stage. The Brand Institute developed a new strategy and identity along with key culture assets and worked with REA to evolve the organisation’s brand, culture and environment.


We also worked in close collaborating with leading design firm FutureSpace to infuse REA’s new brand position and personality into a new headquarters in Church Street, Richmond. The result was consistent employee experiences that reflected the dynamic and charismatic character of this Australian success story.



Level 13, 2 Park St

Sydney, NSW, 2000

Phone : 02 9004 7484


Level 19, 644 Chapel St

South Yarra, VIC, 3141

Phone : 03 8844 5548

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Brand. Reputation. Experience. Environment